Overview
The Marketing Specialist Certificate provides professionals, entrepreneurs, and students in any program or major with foundational marketing skills needed to understand consumer behavior, identify target markets, and create strategies that resonate with customers.
Students who successfully complete the certificate are prepared to make informed decisions about how to promote products or services and implement basic marketing tactics to reach target audiences effectively.
Courses completed for the certificate apply to the Marketing Management associate degree and to associate degrees for other business fields.
Related Programs
Marketing Management (MMT)Business Management (BM)Supply Chain Management (SCM)Computer Applications Certificate (CAPC)Entrepreneurship Certificate (ETRPC)Paralegal Certificate (LAWC)Real Estate Certificate (REC)Contacts
Program Chair
Advisor
Career Outlook
Graduates Are Prepared To
- Develop promotional activities
- Manage digital media
- Develop digital marketing campaigns
Representative Job Titles For Graduates
- Advertising Coordinator
- Marketing Specialist
- Marketing Manager Assistant
- Media Buyer
- Digital Media Specialist
Graduate Employment Outlook
According to the U.S. Bureau of Labor Statistics, job opportunities for marketing specialists are expected to grow about 10 percent through 2031, faster than the average for all occupations.
$30,000–$40,000 annual salary
Graduate Starting Salary Projections
Contacts
Program Chair
Advisor
Curriculum
Effective 2024-2025 academic year
Marketing Specialist Certificate (MSC)
| Semester 1 | Lec | Lab | Credits | |
|---|---|---|---|---|
| MKT 101 | Principles of Marketing | 3 | 0 | 3 |
| ECO 105 | Principles of Microeconomics | 3 | 0 | 3 |
| Semester 2 | ||||
| MKT 215 | Advertising and Public Relations | 3 | 0 | 3 |
| MKT 250 | Digital Marketing and Social Media | 3 | 0 | 3 |
| Total Credits: | 12 | 0 | 12 | |