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The craft beer and beverage industry is one of the fastest growing in the United States and many other parts of the world. The Brewing Sales and Marketing Certificate prepares its graduates for employment opportunities in many areas of the craft beverage industry including brewery representative, craft beer sales and distribution, or tasting room management.

Students develop skills and gain knowledge of topics such as sensory evaluation of beverages, taproom management, and key components of beer tourism.

Related Programs

Brewing Science (BREW)


Program Chair

Carla Gesell-Streeter
MA, Cicerone Certified Beer Server, Master Brewers Assn of the Americas Associate Beer Steward

Career Outlook

Graduates Are Prepared To

  • Work in various areas of the brewing industry including sales, distribution, tasting room manager, training and education, or product and tasting quality and safety

Representative Job Titles For Graduates

  • Brewery representative
  • Craft beer sales/distribution representative
  • Tasting room manager

Graduate Employment Outlook

Brewing is a growing industry with forecasts of continual growth over the next 10 years. According to the National Restaurant Association, brewing industry sales are projected to increase by 2.5% while restaurant sales increase by 4%.

$50,000 annual salary (sales/management position)

Graduate Starting Salary Projections


Effective 2021-2022 academic year

Brewing Sales and Marketing (BREWC)

Program prerequisite: Applicants must be at least 21 years old before entering the certificate program.

First Year
Semester 1 Lec Lab Credits
BREW 100 Introduction to Craft Beer 3 0 3
BREW 160 Sensory Evaluation of Beer 2 3 3
HRM 110 Food and Beverage Cost Control 3 0 3
MKT 130 Principles of Sales 3 0 3
Semester 2
MKT 105 Marketing and Customer Relations 3 0 3
BREW 210 Beverage Marketing and Sales 3 0 3
BREW 240 Legal Issues in Brewing and Beverages 3 0 3
BREW 105 Beverage Tour and Tasting Management 2 2 3
Total Credits: 24

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